Read how Philips uses empathy to quickly create digital experiences that resonate with consumers.

In 2020, Philips Digital Marketing and E-commerce team (DMEC) was established to accelerate the direct relationship between Philips’ brand and its customers. In order to drive every aspect of innovation and satisfy fast-evolving customer needs, the DMEC team needed a way to integrate consumer and customer insights using the Agile way of working. Specifically, Philips’ Direct to Consumer strategy for digital transformation required a new, more agile approach to collect, analyze, and act on consumer insights to drive action and align more closely with other teams.

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