Learn how the Stars Group uses insights from customers to build enjoyable gaming experiences.

The Stars Group has always been focused on putting their customers first to create great gaming experiences. They intuitively knew that a customer-centric focus would create an environment for value creation and sustainable business growth.

However, in order to grow their business they also needed to expand their geographic reach and acquire new customers. At the same time, they needed to improve their efficiency to avoid wasted dollars on investments that wouldn't deliver a significant return. 

To accomplish these goals, the team first needed to identify and prioritize ways to improve the touchpoints and experiences across their customers' gaming journey. That's when they turned to UserTesting.

Read now and tell us your thoughts below.